Brand Identity

brand-mentions

Since the early 2020s, the phrase 'Steve Madden commercial big head' has described a recurring visual quirk in the brand’s digital ads, where models’ heads appear subtly enl...

brand-symbolism

The image of McDonald’s golden arches has become synonymous with fast food worldwide. Yet when people encounter the arches appearing upside down, questions arise about design,...

branding

Domino’s has undergone several notable rebranding moments, with the most prominent refresh occurring in 2012. That year, the company updated its iconic logo, modernized store...

brand-identity

In 1971, Nike cofounder Phil Knight asked student designer Carolyn Davidson to create a new mark for his then-fledgling shoe company. For $35, Davidson delivered a simple, fluid...

sports-brand-history

The Los Angeles Rams have changed their logo multiple times since the franchise began in 1936. Each redesign reflects a mix of business, culture, and design trends, rather than...

Celebrity Profiles

Moon Mascot Rise refers to the emergence and growing visibility of moon-inspired mascots used by organizations, movements, and brands to represent guidance, calm, and aspiration...

Celebrity Profiles

The Pop-Tart bowl edible mascot is a small, food-safe token or character baked into the bowl lining or packaging as a playful brand mark. Unlike stickers or printed images, this...

color

In 2013, the Color of the Year was a refined blue nuance that signaled calm, clarity, and digital trust amid a rapidly shifting technological landscape. Selected by global color...

Color & Design

Every year, a global authority selects a single color to name as the Color of the Year. For 2021, the choice reflected a shift toward intention, clarity, and renewal after a per...

brand-history

The Nike Swoosh was created in 1971 by graphic designer Carolyn Davidson, a Portland State University student who produced the iconic mark for a fee of $35. Chosen by co-founder...