brand-identity

In 1971, Nike cofounder Phil Knight asked student designer Carolyn Davidson to create a new mark for his then-fledgling shoe company. For $35, Davidson delivered a simple, fluid...

Elf Cosmetics is known for its playful, inclusive approach to beauty, but the face of the brand in major marketing is Its founder and CEO, Joseph Shamah. He frequently appears i...

The McDonald's Golden Arch is the iconic yellow emblem recognized worldwide, representing one of the largest global restaurant chains. It originated from the architectural arche...

Burger King’s motto depends on context, region, and timeframe. Officially, the company does not operate under a single universal motto at all times, but several slogans have r...

Ted’s Montana Grill positions itself as a midmarket, regionally focused chain serving American classics with a Western theme, and its logo is a central element of that positio...

Few advertising sounds are as recognizable as the Tony the Tiger Frosted Flakes song, a simple three-note jingle that turns the phrase they’re gr-r-reat into a lasting promise...

Waffle House is a regional icon of American roadside dining, instantly recognizable in part because of its consistent visual identity built around a small, deliberate set of col...

No single individual fully "is" the brand mascot Wendy, but the character was intentionally modeled after Dave Thomas’s daughter Melinda Thomas, making the short answer yes: t...

What does Chase look like in everyday contexts? The brand is instantly recognizable by its clean sans-serif wordmark, often paired with a monochrome or solid blue treatment. In...

The Budweiser Clydesdales logo and image use began in 1933 when August A. Busch Jr. presented a team of horses to his father, Adolphus Busch, to celebrate the repeal of Prohibit...