YOURLS is a self-hosted URL shortener that gives you complete control over branded, trackable links. With a lightweight PHP stack and a simple dashboard, it lets teams and publishers manage campaigns without relying on external services.
By running YOURLS on your own server, you protect data, customize integrations, and see detailed analytics. This overview explains core concepts, deployment options, and practical use cases for developers and marketers.
| Feature | Description | Benefit | Best For |
|---|---|---|---|
| Self-Hosted | Install on your server or VPS | Full ownership and privacy | Agencies, in-house teams |
| Custom Domains | Use your own branded short domain | Higher trust and recognition | Branded campaigns |
| Analytics | Clicks, referrers, locations over time | Measure performance in detail | Content and affiliate marketing |
| API Access | Create, update, and delete links programmatically | Automate workflows and integrations | Developers, CRM and ad tools |
| Team Management | Invite members with role-based permissions | Collaborate safely on link projects | Marketing teams |
Getting Started with YOURLS
Setting up YOURLS begins with choosing hosting that supports PHP and a MySQL or MariaDB database. Many cloud providers and managed WordPress hosts meet these requirements with minimal configuration.
After uploading the files and running the installer, you receive a working short domain and secure admin area. You can then create custom slugs, organize links, and enable two-factor authentication for team accounts.
Branding and Custom Domains
Configure a Short Domain
Point a subdomain or dedicated domain to your YOURLS installation so every link carries your brand. A branded short URL looks cleaner and increases click-through rates compared with generic links.
HTTPS and Redirect Control
Use an SSL certificate on your domain to ensure secure redirection. YOURLS supports both permanent and temporary redirect types, letting you align each short link with specific campaign goals.
Advanced Link Management
Bulk Import and CSV Export
Upload large sets of links using CSV import, and export performance data for further analysis. This is helpful when migrating from another shortener or auditing active campaigns.
Tags and Campaign Labels
Apply tags to group links by promotion, region, or channel. Dashboard filters then show real-time performance, so you can compare campaigns quickly and adjust targeting.
Integrations and Developer Workflow
REST API Usage
YOURLS includes a robust REST API that supports creating, updating, and deleting links. Developers can integrate link generation into content tools, email platforms, or SaaS products without manual steps.
Caching and Performance Tuning
Enable object caching and optimize database indexes to handle high traffic. Fast redirects keep user experience smooth and prevent loss of valuable clicks.
Deployment and Maintenance Best Practices
- Use HTTPS with a trusted certificate to keep links secure and trustworthy.
- Enable two-factor authentication for admin and editor accounts.
- Schedule regular backups of the database and config files.
- Monitor server resources and set up alerts for traffic spikes.
- Keep YOURLS and plugins updated for security and compatibility.
FAQ
Reader questions
Can I use YOURLS for affiliate marketing links?
Yes, YOULS works well for affiliate marketing, allowing you to shorten merchant URLs and track click performance in detail.
How does the API handle authentication and rate limits?
Authentication uses API keys per service, and rate limits depend on your hosting plan and server configuration.
Is it possible to set expiration dates for short links?
By adding custom fields and using scheduled tasks, you can simulate expiration and archive old links automatically.
Can I run YOURLS behind a CDN for faster global redirects?
Yes, a CDN can cache static assets while still passing visitors to your server for the redirect logic.