Kendall Street Company is a boutique consultancy known for aligning creative campaigns with measurable business outcomes. Founded by operations and design veterans, the firm helps mid market brands transform scattered marketing efforts into focused, revenue driving programs.
Across digital launches and in store experiences, Kendall Street Company partners with teams that want clarity, accountability, and a distinct visual language. The approach balances data insight with storytelling so each initiative feels coherent and commercially grounded.
Company Overview Snapshot
| Company | Founded | Headquarters | Core Services | Target Clients |
|---|---|---|---|---|
| Kendall Street Company | 2016 | Portland, Oregon | Brand strategy, creative direction, digital campaigns, experiential design | Growth stage brands, retailers, and cultural organizations |
| Market Maturity | Year 1–8 | Regional footprint | Integrated marketing and activation | Emerging and scale up segments |
| Revenue Indicator | Profitability | Client Retention | Project based and retainer models | DTC, lifestyle, and specialty retail |
| Team Size | 10–25 FTE | Remote and office mix | Strategy, design, production | B2C and mission driven brands |
Brand Strategy and Positioning
Strategy at Kendall Street Company starts with listening. The team interviews founders, frontline staff, and customers to surface underlying motivations and unmet needs. From these insights, they craft positioning that is specific enough to guide creative choices and business decisions.
Positioning Workshops
Live sessions bring cross functional stakeholders into the room to pressure test assumptions. They map competitive whitespace, articulate value propositions, and agree on guardrails that protect brand consistency over time.
Voice and Visual Architecture
Clear guidelines for tone, typography, color, and imagery ensure that every channel feels intentionally designed. These systems make it easier for partners and agencies to extend the brand without diluting its core promise.
Creative Campaigns and Execution
Creative campaigns at Kendall Street Company balance bold ideas with clear paths to conversion. Concepts are stress tested against business goals, so every touchpoint contributes to acquisition, activation, or retention.
Channel Agnostic Storytelling
Narratives translate smoothly across social, email, web, retail installations, and events. The team maintains a consistent through line so audiences recognize the brand whether they are scrolling or standing in a store.
Production and Measurement
Rigorous project planning aligns timelines, budgets, and owner responsibilities. Dashboards track engagement, pipeline influence, and sales uplift so stakeholders can see how creative work translates into operational reality.
Client Collaboration and Process
Collaboration routines are designed to minimize friction and maximize learning. Regular check ins, shared documents, and clearly documented decisions keep projects moving and prevent duplicated work.
Discovery Phase
Initial interviews and artifact reviews surface constraints, ambitions, and success criteria. The output is a concise brief that aligns expectations around scope, milestones, and ownership.
Design and Iteration Cycles
Rapid prototypes and storyboards invite early feedback. Iteration loops are time boxed so teams can refine concepts without losing momentum or strategic focus.
Why Choose a Specialized Boutique Firm
Focused teams can dive deeper into category nuances and brand nuances without layers of bureaucracy. Kendall Street Company applies this focus to deliver work that is both strategically sharp and visually persuasive.
- Start with interviews and data review to uncover strategic whitespace
- Translate insights into a concise brand architecture and voice system
- Design campaigns that move from storyboards to measurable action
- Use clear ownership and dashboards to maintain momentum post launch
- Continuously test messaging and creative to improve performance over time
FAQ
Reader questions
What types of clients work best with Kendall Street Company?
Client brands that are operationally disciplined, open to structured discovery, and committed to acting on insights get the most value from the partnership. They typically manage multi channel programs and want integrated creative rather than isolated tactics.
How does the pricing model differ from larger agencies?
Kendall Street Company favors transparent retainers and capped project budgets, which reduce friction around scope changes. This structure aligns cash flow with ongoing collaboration rather than billing purely against hours.
Can the team handle both strategy and production in house?
Yes, the firm maintains core capabilities in research, positioning, creative direction, and campaign production. For specialized technical work, they coordinate trusted partners while remaining the central point of accountability.
What is the typical timeline for a flagship campaign engagement?
Discovery and architecture phases usually run six to ten weeks, followed by concept development and refinement. Once foundations are set, execution cycles compress so launches can move from concept to market within weeks.