Choosing a major at USC opens pathways to influential industries, global alumni networks, and hands-on learning in Los Angeles. This guide walks you through the most popular programs, career outcomes, and how each fits into a fast-changing job market.
Below is a structured snapshot of key academic and career metrics to help you compare programs at a glance.
| Major | Typical Focus | Key Career Paths | Average Early-Career Salary |
|---|---|---|---|
| Business Administration | Finance, Marketing, Operations | Management, Consulting, Entrepreneurship | $65,000–$75,000 |
| Communication | Journalism, Public Relations, Media | Reporter, Strategist, Content Creator | $55,000–$65,000 |
| Computer Science | Algorithms, Systems, AI | Software Engineer, Data Scientist | $90,000–$110,000 |
| Policy, Planning, and Development | Urban Studies, Public Policy | Urban Planner, Analyst, Nonprofit Leader | $60,000–$70,000 |
Bachelor of Science in Computer Science
The Computer Science major at USC emphasizes rigorous algorithms, systems design, and emerging technologies like artificial intelligence. Small lab sections and project-based courses prepare you for roles at top tech firms and innovative startups.
Core coursework includes data structures, operating systems, machine learning, and software engineering. You can specialize in areas such as cybersecurity, graphics, or human-centered computing while collaborating with faculty on real-world research.
Marshall Business Administration Curriculum
The Business Administration curriculum combines foundational theory with practical skills in finance, marketing, and analytics. Students complete internships, case competitions, and client projects that mirror live business challenges in Los Angeles and abroad.
Key components include a professional presence course, advanced electives in entrepreneurship and sustainability, and a capstone consulting project for corporate partners. The program is designed to build leadership, ethical decision-making, and global market awareness.
Communication and Media Pathways
USC Communication programs blend journalism, public relations, and media production with critical theory. You gain hands-on experience through campus media outlets, local newsrooms, and global storytelling initiatives led by working professionals.
Coursework covers digital storytelling, audience analytics, and media law, with options to focus on sports communication, entertainment marketing, or political communication. Portfolio development and networking events help you launch careers in media, advertising, and public affairs.
Career Outcomes and Alumni Impact
Graduates from USC majors enter industries such as technology, entertainment, finance, and public service, often securing roles within six months of graduation. Strong career services, interview workshops, and company pipelines from Los Angeles to New York support long-term advancement.
Many alumni lead influential organizations, create innovative ventures, and drive policy change. The university’s Career + Talent Development office offers ongoing mentoring, job fairs, and industry-specific panels that keep you connected long after you leave campus.
Key Takeaways for Choosing Your USC Major
- Align your major with long-term career goals and preferred work environments.
- Consider internship access and alumni network strength in your target industries.
- Evaluate how each major’s coursework builds technical and transferable skills.
- Use USC’s advising resources and campus career events to test options before committing.
- Plan for internships and portfolio development to strengthen post-graduation opportunities.
FAQ
Reader questions
How do I choose between Business Administration and Computer Science if I want high earning potential?
Both majors lead to strong earnings, with Computer Science typically offering higher early-career salaries due to immediate demand for technical skills. Business Administration provides broader exposure to leadership and management, which can accelerate advancement in corporate settings over time.
What internship opportunities are available for Communication majors at USC?
Communication majors complete internships at major media outlets, advertising agencies, entertainment studios, and political campaigns in Los Angeles and beyond, often supported by faculty partnerships and alumni referrals.
Can I combine a major in Policy, Planning, and Development with a minor in Business?
Yes, you can pair Policy, Planning, and Development with a Business minor to strengthen analytical and managerial skills, preparing you for roles in urban development, public administration, and nonprofit leadership.
How does USC support first-year students in declaring their major?
Academic advisors, exploratory courses, and structured first-year seminars help you test interests before declaring, while faculty mentors guide you through requirements and changing industry trends.