Hulu shows 2018 highlighted a pivotal year for streaming, with the platform strengthening its originals slate while deepening its licensed catalog. Viewers saw a mix of acclaimed continuations and bold new launches that shaped the service's identity.
This overview focuses on the standout Hulu originals, major licensed additions, and key trends that defined the Hulu lineup in 2018.
Key Hulu Originals in 2018
Flagship Series and Premieres
Hulu originals in 2018 centered on a few high-profile series that drew significant attention. These shows balanced prestige storytelling with binge-friendly formats.
| Title | Premiere Date | Seasons in 2018 | Genre / Focus |
|---|---|---|---|
| The Handmaid's Tale | June 13 | Season 2 | Dystopian drama |
| Castle Rock | July 25 | 1 new season | Horror drama |
| Shrill | March 19 | 1 season | Comedy series |
| Weird City | February 13 | 1 season | Sci-fi anthology |
Major Licensed Content in 2018
Acquired Series and Popular Additions
Beyond originals, Hulu aggressively expanded its licensed inventory in 2018. These moves helped consolidate popular cable series and broad entertainment options.
- Seamless addition of shows from FX and ABC, strengthening current-run offerings.
- Acquisition of select Showtime content, enhancing premium movie and series depth.
- Strategic deals that brought key reality and documentary libraries onto the platform.
- Improved access to recent seasons of critically acclaimed cable dramas.
Content Trends and Platform Strategy
Shift Toward Original Investment
In 2018, Hulu signaled a clear shift toward self-funded originals, committing larger budgets to distinctive storytelling. This approach aimed to differentiate the service in a crowded streaming landscape.
Live TV and Sports Integration
The platform continued to refine its live TV offerings, integrating sports and news packages to appeal to cord-cutters seeking a cable alternative. These bundles complemented on-demand Hulu shows 2018 audiences were actively seeking.
User Experience and Interface
Navigation and Discovery Improvements
Updates in 2018 focused on making it easier to discover Hulu shows through better categorization and personalized recommendations. Cleaner layouts and smarter search tools supported more efficient browsing.
Future Direction for Hulu
- Continue investing in distinctive Hulu originals with strong creative partners.
- Deepen live TV and sports offerings to broaden appeal beyond streaming-only subscribers.
- Refine personalization to improve discovery across a growing catalog.
- Leverage synergy with Disney and NBCUniversal for exclusive and cross-promoted content.
FAQ
Reader questions
Which Hulu original from 2018 received the strongest critical response?
The Handmaid's Tale second season stood out for its bold storytelling and performances, earning widespread critical praise.
Did Hulu add any live sports packages in 2018?
Yes, Hulu expanded its live TV options with sports and news bundles, moving closer to a full cable alternative.
How did Hulu improve content discovery in 2018?
Interface updates and refined recommendation algorithms helped users find Hulu shows faster and with higher relevance.
What licensing milestones defined Hulu in 2018?
Key deals brought major FX and Showtime content onto Hulu, enriching its licensed catalog alongside originals.