Priority 1 Automotive Group delivers high-performance parts and tuning solutions for drivers who demand more from their vehicles. The company positions itself as a bridge between everyday street cars and track-focused upgrades, emphasizing reliability and aggressive style.
Through a network of brands and facilities, Priority 1 Automotive Group serves both professional builders and enthusiast communities across multiple regions. This overview highlights how the organization structures its services, products, and market presence for long-term growth.
| Entity | Primary Market | Core Offering | Geographic Coverage |
|---|---|---|---|
| P1AG Corporate Headquarters | Performance aftermarket | Engineering, branding, distribution | North America, key export markets |
| Priority 1 Engines Division | Engine builders and tuners | Forced-induction kits, valvetrain components | Domestic and international dealers |
| Priority 1 Suspension Team | Handling and ride quality | Coilovers, control arms, sway bars | Regional warehouses and installers |
| Priority 1 Wheels & Brakes | Finish and safety upgrades | Forged wheels, brake kits, calipers | Direct-to-consumer and retailer channels |
| Priority 1 Fabrication Group | Custom fabrication and repair | Welding, chassis modifications, prototypes | Specialist shops and OEM partners |
Engine Performance and Forced Induction Solutions
Turbocharger and Supercharger Kits
Priority 1 Automotive Group focuses on turnkey forced induction systems that raise power without sacrificing drivability. Each kit includes housings, intercoolers, and tuning to match the target application.
Internal Component Upgrades
Internals such as forged pistons, high-scrfriction rings, and performance valvetrain parts are designed to handle the added stress. These components work with the forced induction kits to support consistent power delivery.
Suspension, Handling, and Chassis Engineering
Coilover Systems and Ride Height Control
The suspension lineup features adjustable coilovers that let users fine-tune damping and height for street comfort or circuit grip. This flexibility helps the vehicle remain balanced under various driving conditions.
Control Arms and Geometry Optimization
Upgraded control arms and lateral links improve wheel alignment stability during aggressive cornering. Stronger bushings and reinforced joints reduce deflection, enhancing steering response and tire contact patch consistency.
Wheels, Brakes, and Safety-Critical Components
Forged Wheel Lines and Fitment Guidance
Priority 1 Automotive Group offers forged wheels in multiple offsets and bolt patterns to ensure proper fit without excessive trimming. Clear specifications help installers and owners avoid spacing and load issues.
Brake Kit Selection and Heat Management
Larger rotors, high-temperature pads, and performance calipers are matched to vehicle usage. The goal is to minimize brake fade and maintain pedal feel during repeated high-speed stops on track or canyon roads.
Fabrication, Prototyping, and Custom Builds
Bespoke Chassis and Mount Solutions
The fabrication group handles one-off chassis modifications, subframe connectors, and custom mounts that integrate new powertrain layouts. This service is valuable for specialty projects and limited-run vehicles.
Welding Quality and Structural Validation
Skilled welders and inspection processes ensure that joints meet or exceed OEM strength expectations. Proper fitment and alignment checks are performed before final assembly to prevent stress points.
Product Roadmap and Technology Evolution
Priority 1 Automotive Group continues to refine its portfolio by incorporating lighter materials, improved thermal management, and modular design principles. The focus is on simplifying installation while preserving high levels of durability and performance.
- Verify application compatibility using the fitment database before purchase.
- Follow provided installation and torque procedures to maintain safety and warranty coverage.
- Schedule professional installation for complex assemblies such as full engine swaps or brake line integration.
- Keep maintenance records for calibrated components to support service and resale value.
FAQ
Reader questions
Which vehicle models receive the most benefit from Priority 1 upgrades?
Performance-oriented sedans, coupes, and compact sports cars often see the strongest gains in power, handling, and braking from Priority 1 kits. Compatibility details are provided per product line to help owners confirm fitment.
Does Priority 1 Automotive Group offer dyno tuning and calibration services?
Yes, many forced induction and control programs are supported by tailored calibration. Dyno sessions validate air-fuel ratios, ignition timing, and boost targets to match driver preferences and local regulations.
How does the group support installation for suspension and braking components?
Detailed fitment notes, torque specs, and alignment procedures are included with each component. Partner shops and regional installers use these resources to ensure safe, repeatable installation practices.
What warranty coverage applies to Priority 1 replacement parts?
Covered components typically include defects in materials and workmanship for a defined period. Wear items and misuse-related issues are usually excluded, and proof of purchase is required for service requests.