Lularoe Christmas 2017 brought a festive wave of colorful leggings, soft cardigans, and cozy accessories to consultants and customers alike. The season emphasized bold prints and layered comfort, making it a high-visibility moment for the direct selling brand during the holiday rush.
Across social media and local pop-up boutiques, consultants showcased holiday outfits that mixed signature Lularoe performance fabrics with classic Christmas motifs. This period highlighted how the brand blended party-ready style with everyday wearability, driving strong word-of-mouth and repeat purchases.
| Collection | Primary Colors | Signature Prints | Top Sellers |
|---|---|---|---|
| Lularoe Christmas 2017 | Crimson, Forest Green, Royal Blue | Holiday Snowflakes, Plaid Mix, Solid Rich Hues | Ugg-like Boots, Cozy Leggings, Embroidered Cardigans |
| Target Holiday Capsule (2017) | Silver, Berry Red, Winter White | Wreath Graphic, Candy Stripe | Festive Socks, Puffer Jackets |
| Amazon Winter Essentials (2017) | Black, Navy, Champagne | Minimalist Knit, Faux Leather | Theralite Leggings, Quilted Vest |
| Hallmark Party Collection (2017) | Gold, Midnight Blue, Pearl | Snowflake Appliqué, Glitter Trim | Embellished Tee, Sequin Skirt |
Color Palette and Print Trends
Holiday Hues and Pattern Mix
Color drives holiday mood, and Lularoe leaned into rich, saturated tones that photographed well on social feeds. Consultants reported that crimson and forest green combinations sold faster than neutral-only options during the 2017 Christmas season.
The mix of plaid, subtle snowflake accents, and solid jewel-toned prints allowed shoppers to coordinate outfits without looking overly thematic. This balance helped pieces transition from family dinners to office parties with minimal additional styling.
Style Tips for Festive Gatherings
Layering and Footwear Choices
Layering was central to the Lularoe Christmas 2017 appeal, with cropped cardigans and long-sleeve tees creating flexible warmth for indoor and outdoor events. Consultants often suggested pairing leggings with slightly longer tops to maintain modesty while emphasizing leg lines.
Footwear rounded out the look, with many opting for ankle boots that added polish and grip for holiday travel. The right shoes kept outfits comfortable during long flights or crowded holiday markets while preserving the tailored feel of the leggings and dresses.
Shopping and Inventory Highlights
Availability and Size Range
During the 2017 Christmas campaign, consultants faced high demand for certain prints, which led to quick sell-outs of popular styles. Customers who placed early orders benefited from broader size availability and less frequent substitution requests.
Many consultants adjusted their inventory by ordering extra small and large sizes, which historically moved slower but became crucial for accommodating diverse holiday shoppers. Bundling leggings with cardigans helped clear slower stock while increasing average transaction value.
Marketing Tactics and Social Proof
Promotions, Influencer Posts, and In-Store Displays
Email blasts featuring before-and-after holiday looks drove traffic to consultant-hosted pop-up events. Limited-time discounts combined with free gift wrapping created urgency and encouraged larger basket sizes during the final shopping days.
Influencer reposts and consultant Instagram stories showcased real customers in Lularoe Christmas 2017 outfits, lending authenticity that print ads could not match. Stores that added simple holiday backdrop displays reported higher conversion rates from walk-ins and online inquiries.
Key Takeaways and Recommendations
- Prioritize bold yet versatile holiday prints that layer well with everyday basics.
- Stock a balanced mix of sizes, especially small and large, to capture the full shopping demographic.
- Use social media and email sequences to highlight real customer looks and drive urgency.
- Bundle core pieces with accessories to increase ticket size and clear seasonal inventory efficiently.
- Equip consultants with detailed size guides and responsive communication tools to reduce friction at peak sales periods.
FAQ
Reader questions
What made Lularoe Christmas 2017 stand out from other holiday activewear brands?
The combination of proprietary performance fabrics, vivid holiday prints, and flexible layering options set it apart from standard athletic wear. Customers valued the polished look that remained comfortable at crowded gatherings and travel checkpoints.
Which prints and colors were fastest to sell during the 2017 holiday season?
Plaid mixes, snowflake accents, and deep jewel tones like cranberry and evergreen moved most quickly, especially in the form of leggings and fitted tees. Consultants noted that these items generated strong social media shares, which accelerated sell-through.
How did consultants handle sizing and fit inquiries during the holiday rush?
Many consultants provided detailed size charts and encouraged customers to share measurements before purchasing. This proactive approach reduced return rates and improved satisfaction, as shoppers felt more confident choosing the right fit without trying items on in-store.
What accessories and footwear paired best with the holiday collections?
Ankle boots, crossbody bags, and structured cardigans complemented the leggings and dresses best. These choices preserved the tailored silhouette while adding warmth and practicality for colder holiday travel and outdoor events.