Instagram verification in 2018 became a clearer path for public figures, brands, and creators seeking credibility. This guide outlines practical steps to get verified based on the requirements and processes active during that period.
Understanding the criteria, preparing your profile, and submitting a strong application increased the likelihood of receiving the blue checkmark in 2018.
Verification Readiness at a Glance
| Profile Element | What Instagram Checked | Why It Mattered in 2018 | Action Required |
|---|---|---|---|
| Account Type | Public, not private | Verification only reviewed public profiles | Switch to a public account |
| Complete Bio | Full name, username, category | Helped Instagram match you to the real entity | Add a concise bio with relevant keywords |
| Profile Photo | Official headshot or logo | Required for identity and brand recognition | Use a clear, recognizable image |
| External Links | Active website or press page | Provided proof of notability and press contact | Link to an official website or media contact page |
| Content Volume | Consistent, original posts | Showed activity and authenticity | Maintain regular, high-quality posting |
Profile Optimization for Instagram Verification
Your profile served as the first checkpoint for Instagram’s review team in 2018. A complete, professional profile signaled legitimacy and made manual checks easier.
Key Profile Steps
- Use a recognizable profile photo, such as a professional headshot or official logo.
- Write a full bio that includes your real name or brand name and a clear category.
- Add a link to an official website or a press media page with contact details.
- Ensure your account is public, as private accounts were not eligible.
Content Strategy and Authenticity in 2018
Instagram emphasized authentic, original content when evaluating candidates for verification. Accounts with suspicious activity or mass follow tactics were less likely to succeed.
Content Best Practices
- Post original photos and videos that reflect your brand or identity.
- Maintain a consistent posting schedule without sudden spikes.
- Avoid aggressive follow-for-follow campaigns or bot-like behavior.
- Engage organically with your audience through comments and replies.
Notability Criteria and Public Interest
Instagram primarily verified accounts of public interest, including celebrities, athletes, journalists, politicians, and global brands. Demonstrating notability outside the platform strengthened applications.
Evidence of Notability
- Press coverage from reputable outlets mentioning your name or brand.
- Public appearances, events, or professional achievements.
- A substantial follower base from diverse locations relevant to your field.
- Official pages on other platforms that link back to your Instagram.
Submission Process and Timing
Instagram provided a dedicated request form within the app, allowing eligible users to apply directly. Response times varied, and the platform did not guarantee approval.
How to Submit
- Open the Instagram app and go to Settings.
- Select Account, then Request Verification.
- Provide your full name, a valid ID, and a description of why you should be verified.
- Submit and wait for Instagram’s review, which could take weeks.
Keyword-Specific Topic: Instagram Verification Requirements 2018
Requirements in 2018 focused on authenticity, completeness, and evidence of newsworthiness. Tailoring your profile around these elements improved your odds of receiving a checkmark.
Keyword-Specific Topic: Instagram Verification for Public Figures
Public figures needed to prove that their real-world recognition justified the checkmark. This often involved combining Instagram activity with offline presence and third-party mentions.
Keyword-Specific Topic: Instagram Verification Submission Tips
Careful preparation of documents and a clear explanation of your public role helped reviewers process your request faster.
Key Takeaways for Instagram Verification in 2018
- Keep your profile public, complete, and branded professionally.
- Use a clear photo and a bio that highlights your real name and category.
- Link to an official site or press page with contact information.
- Post original content consistently and engage authentically.
- Apply via the in-app request form and be prepared to submit identification.
FAQ
Reader questions
Do I need millions of followers to get verified on Instagram in 2018?
No, follower count was one factor among many, but not the sole requirement. Instagram focused on notability, authenticity, and public interest, so accounts with smaller but engaged audiences could qualify if they met the criteria.
Can I apply for Instagram verification directly through the app in 2018?
Yes, eligible accounts could apply through Settings by tapping Request Verification. You would need to provide your full name, a government ID, and a brief reason for verification.
How long does Instagram verification take in 2018?
Review times varied and could take several weeks. Instagram did not provide a guaranteed timeline, and not all eligible accounts received approval.
What happens if my Instagram verification request is denied in 2018?
Instagram typically does not provide detailed reasons. You can review your profile completeness, improve content quality, and reapply if your notability or public presence grows.