In 2019, creating an Instagram account was a straightforward way to build a personal brand, share visual stories, and connect with customers or friends. This guide walks you through each step clearly and securely, focusing on the experience of a new user in 2019.
Follow the structured steps below to launch your profile with confidence, optimize key settings, and avoid common pitfalls from the start.
| Step | What to Do | Why It Matters | 2019 Tip |
|---|---|---|---|
| 1. Download App | Install Instagram from App Store or Google Play | Ensures you use the official, secure app | Verify developer is Instagram by Facebook |
| 2. Get Started | Tap Sign Up and choose email or phone | Links your account to a recoverable contact | Use a primary email you check regularly |
| 3. Create Credentials | Choose username and password | Username is your public identity; password protects access | Pick a memorable username and a strong, unique password |
| 4. Add Phone & Verify | Enter mobile number and confirm via SMS | Enables two-factor authentication and password reset | Enable login approvals in Settings right away |
| 5. Complete Profile | Add full name, username, bio, and photo | Makes your account recognizable and trustworthy | Use a clear photo and concise bio with a relevant keyword |
Setting Up Profile Information Correctly
Choosing Username and Display Name
Your username is your permanent handle, so keep it simple, brand-relevant, and easy to spell. The display name appears larger in feeds and can include emojis or descriptive text to attract followers in 2019.
Writing an Effective Bio
In the bio section, clarify who you are or what you do in one line, add a keyword related to your niche, and include a call to action like "Follow for tips" to encourage engagement from new visitors.
Configuring Privacy and Security Settings
Public vs Private Account Decision
Choose public if you want maximum reach and discovery; choose private for closer control over followers and photos. Switching later is easy, but starting private can help you test content with a trusted circle.
Activating Two-Factor Authentication
Turn on two-factor authentication in Settings to add a text message or authentication app code on login. This extra layer was strongly recommended in 2019 to protect against hijacking and unauthorized access.
Optimizing First Posts and Engagement
Posting Your First Photo or Video
Share a high-quality image or clip that represents your brand, use natural lighting, and frame the subject clearly. In 2019, square and portrait formats performed best in the feed and stories.
Using Captions and Hashtags Strategically
Write a short caption that tells a story or asks a question to spark comments, and add 5–11 relevant hashtags to improve discoverability without looking spammy in the first weeks of your account.
Building an Authentic Following in 2019
Following Relevant Accounts and Interacting
Follow creators in your niche, like and comment thoughtfully on their posts, and respond promptly to your first followers to build momentum and signal to the algorithm that your account is active.
Leveraging Instagram Stories Early
Use Stories to share behind-the-scenes moments, polls, and questions to humanize your brand. Stickers and location tags in 2019 helped posts gain local visibility and appear at the top of feeds.
Final Setup Recommendations
- Use a strong, unique password and enable two-factor authentication
- Choose a clear profile photo and a searchable bio with a focus keyword
- Post consistently during peak hours for your local time zone
- Engage daily by commenting and following relevant accounts in your niche
- Monitor insights to understand which content resonates with your audience
FAQ
Reader questions
How do I recover my username if it is already taken?
Try adding numbers, underscores, or a small keyword relevant to your niche. Instagram shows availability in real time, so test variations until you find one that is free and matches your brand.
Can I switch from private to public later without losing followers?
Yes, you can change to a public account at any time, and existing followers will remain. New followers may discover you through hashtags and explore pages once you go public.
What should I do if I receive spam or inappropriate messages?
Use the built-in options to hide, delete, or restrict unwanted messages, and report serious violations to Instagram. Blocking the sender stops further contact and helps keep your inbox clean.
Is it safe to connect Facebook or a phone number during sign-up?
Connecting Facebook can simplify friend suggestions and login, while adding a phone number enables verification and account recovery. Only share contact details you are comfortable making available to the platform.