The 2017 Hershey Halloween Parade brought festive energy to downtown Hershey, showcasing beloved characters, creative floats, and seasonal performances along the iconic storefront backdrop. This annual event combined trick-or-treat spirit with brand storytelling, drawing families and fans into a vibrant, immersive Halloween experience.
Directional flow, illuminated installations, and synchronized marching bands guided spectators through a safe and engaging route designed for optimal viewing and photo opportunities from multiple vantage points.
| Parade Date | Location | Theme | Main Features |
|---|---|---|---|
| October 28, 2017 | Hershey, PA downtown | Halloween Spectacular | Glow-in-the-dark costumes, candy-themed floats, celebrity guests |
| Parade Start Time | Downtown intersection at Park and Chocolate Avenue | Route Highlights | Historic storefronts, branded installations, interactive zones |
| Target Audience | Families, children, and Halloween enthusiasts | Safety Measures | Barricades, volunteer marshals, and emergency access lanes |
| Sponsor | Hershey Company events team | Community Impact | Local vendor participation, holiday revenue support |
2017 Parade Route and Viewing Strategy
Organizers mapped the parade route to maximize visibility for families, balancing iconic photo spots with crowd control. Key intersections along Chocolate Avenue were timed to keep movement steady and engaging.
Recommended Viewing Stations
- Main stage at the Hershey Community Archives
- Intersection near the Hershey Gardens entrance
- Candy-themed installations at Downtown Crossing
- Final bow at the Hersheypark Stadium plaza
Character Floats and Brand Storytelling
The procession featured elaborately designed floats that highlighted holiday icons and mascots, turning the street into a moving storybook. Each float aligned with seasonal branding while preserving a playful, approachable aesthetic.
Notable Elements
- Glow-in-the-dark candy characters
- Interactive villain and hero displays
- Costumed performers engaging directly with younger attendees
- Coordinated lighting effects synchronized with music
Schedule and Performance Timeline
A detailed timeline helped attendees plan arrival times and minimize wait periods. Performances were staggered to allow continuous entertainment without overlap or congestion.
| Time | Segment | Description | Notes |
|---|---|---|---|
| 5:00 PM | Doors Open | General admission seating and viewing areas established | Early arrivals secured optimal positions |
| 6:00 PM | Grand March Onset | Flag bearers and marching bands led the front procession | Photo-friendly start at Chocolate Avenue |
| 6:30 PM | Float Showcase | Themed displays highlighting seasonal mascots and characters | Interactive elements for younger guests |
| 7:15 PM | Grand Finale | Fireworks and confetti shower near the Stadium plaza | Designated exit flow for safety and efficiency |
Planning Tips for Future Halloween Events
Organizers and attendees can draw lessons from the 2017 parade to enhance safety, engagement, and overall experience.
- Review the mapped route and identify high-traffic viewing points beforehand
- Arrive early to secure prime spots near interactive installations
- Check weather and costume comfort for prolonged outdoor participation
- Follow official guidance on entry flow, bag policies, and exit procedures
FAQ
Reader questions
What was the official start time for the 2017 Hershey Halloween Parade?
The parade began at 6:00 PM, with doors opening at 5:00 PM to accommodate early arrivals and secure prime viewing locations.
Where did the parade route take place in Hershey?
Main activities unfolded along Chocolate Avenue and adjacent downtown streets, with the finish line near Hersheypark Stadium.
Were there costumed performers and interactive stations for children?
Yes, costumed characters moved along the route, and designated interactive zones offered photo opportunities and small activities for kids.
What safety measures were implemented during the event?
Barricades, volunteer marshals, and clearly marked emergency lanes ensured orderly movement and quick access for first responders.