CBS announced a significant slate of renewals in 2018, reshaping the network's schedule for the next season. These decisions reflected strong viewer engagement and solidified several flagship scripted series for multi-season runs.
Below is a detailed overview of key renewals, including shows, seasons ordered, and premiere windows during the 2018 renewal cycle.
| Show Title | Seasons Ordered in 2018 | Renewal Announcement Date | Next Season Premiere |
|---|---|---|---|
| NCIS | Season 16 | March 23, 2018 | September 25, 2018 |
| Blue Bloods | Season 9 | March 23, 2018 | September 28, 2018 |
| The Good Doctor | Season 2 | October 2, 2018 | September 24, 2018 |
| Young Sheldon | Season 2 | March 20, 2018 | September 27, 2018 |
| SEAL Team | Season 2 | October 4, 2018 | October 2, 2018 |
Renewal Timing and Network Strategy
March Announcements and Early Picks
In March 2018, CBS moved quickly to secure its biggest hits, renewing NCIS and Blue Bloods with overlapping season orders. These early decisions stabilized the primetime lineup and signaled confidence in long-running franchises. The network also added Young Sheldon to its roster soon after, broadening its comedy portfolio.
Fall Renewals and New Series Commitments
By late March and October, CBS had expanded its slate with shows like The Good Doctor and SEAL Team. These renewals balanced established hits with fresh dramas, aiming to attract both loyal audiences and new viewers. The timing of each announcement aligned with pilot production schedules and advertising planning.
Impact on Prime Time Ratings
Stabilizing Viewer Engagement
Renewing these shows helped CBS maintain consistent ratings across the week. Established procedurals like NCIS continued to anchor total viewers, while new dramas such as The Good Doctor brought in crucial younger demographics. The combination supported a competitive fall schedule.
Cross Platform Scheduling
CBS coordinated its renewals with streaming and promotional pushes, encouraging viewers to engage beyond live television. This strategy reinforced loyalty and kept discussion active between seasons, especially for dramas and event-style comedies.
Programming Decisions Behind the Renewals
Data Driven Green Lights
Network executives reviewed live plus three day ratings, retention metrics, and international performance before signing off on each renewal. They prioritized shows with strong lead in audiences and clear brand fit. This disciplined approach minimized risk and maximized advertiser appeal.
Creative and Financial Considerations
Securing showrunner commitments and managing production budgets played a key role in which titles moved forward. Some series required renegotiated deals, while others benefited from streamlined production models. These behind the scenes factors shaped the final renewal list.
Key Takeaways for Viewers and Industry Watchers
- CBS focused on established hits with proven audience stability in 2018.
- Renewal timing centered around March and October announcements to align with advertising cycles.
- New dramas complemented existing procedurals without disrupting the core schedule.
- Data from live plus three viewing and streaming informed most renewal decisions.
- Cross platform promotion and spin off strategy played a supporting role in long term planning.
FAQ
Reader questions
Why did CBS renew NCIS and Blue Bloods together in March 2018?
Both shows delivered reliable total viewer numbers and strong lead in audiences, making them safe bets for advertisers. Renewing them simultaneously simplified scheduling and preserved procedural programming on Thursday and Friday nights.
What made The Good Doctor a candidate for early renewal?
The drama performed well in delayed viewing and attracted key adult demographics, which are valuable for advertisers. Its global sales also added revenue upside, encouraging CBS to commit for additional seasons.
How did Young Sheldon fit into CBS strategy in 2018?
As a spin off from a proven franchise, Young Sheldon provided a low risk way to test new comedy voices. Renewing it for a second season supported Monday night comedy blocks and aligned with the network's broader family friendly positioning.
What role did streaming play in renewal decisions for CBS in 2018?
CBS took streaming performance seriously, using metrics from its platform to inform renewals. Shows that attracted binge viewing or strong retention on CBS All Access were more likely to receive favorable renewal terms during this cycle.