Black Friday 2017 reshaped the beauty landscape, with shoppers hunting deep discounts on foundation, lipstick, and high-end skincare sets. Across online stores and brick-and-mortar counters, limited-time makeup deals drove record traffic and inspired strategic buying sprees.
Retailers layered doorbusters, time-sensitive coupons, and free shipping thresholds to push bundles, making it essential for beauty fans to compare units, hidden fees, and return policies before clicking buy.
Black Friday 2017 Makeup Promotions at a Glance
Quick reference for flagship offers, price cuts, and popular items across channels.
| Retailer | Key Makeup Deals | Typical Discount Range | Notable Free Shipping Threshold |
|---|---|---|---|
| Ulta | Buy 3 lipsticks, get 3 free; select eyeshadow palettes | 20–50% off | $45 |
| Sephora | Tiered gifts with purchase; foundation sample kits | 15–40% off | $50 |
| Amazon | Early-access Lightning Deals on concealers and mascaras | 10–35% off | $25 (Prime) |
| Target | Colorful Studio palette bundles; cover stick multipacks | 15–45% off | $49 |
Best Mascara and Eyeliner Finds
Black Friday 2017 delivered standout deals on smudge-proof liners and volume-building mascaras, ideal for bold evening looks.
Top Mascara Offers
Leading brands ran multi-buy offers and price cuts on tubing and fiber mascaras, enabling shoppers to stock up without sacrificing formula quality.
Edgeliner and Kohl Steals
Gel and pencil liners saw aggressive discounting, with bundles that paired liners with sharpeners and smudge brushes at reduced unit prices.
Foundation, Concealer, and Skin Coverage Deals
Coverage-focused shoppers gained multiple opportunities to upgrade their base makeup while staying well within budget.
Broad Coverage Discounts
From full-coverage foundations to color-correcting concealers, many retailers applied direct percentage cuts and free deluxe sample incentives.
Sheer and Medium Formulas
Lightweight, buildable options saw targeted markdowns, enabling mix-and-match purchases across finish and undertone ranges.
Bold Lips and Color Pop Specials
Vibrant lipstick collections and coordinated stains were frequently centered in doorbuster campaigns, appealing to deal-driven trend hunters.
Cream and Matte Lipsticks
Brands packaged holiday-inspired shades with classic crushes, encouraging shoppers to experiment without overspending.
Lip Stains and Overlays
Long-wear stains and multi-use color sticks appeared in value sets, lowering the cost per wear for active holiday attendees.
Skincare and Makeup Combos
Strategic bundles linked skincare prep with lasting makeup, framing Black Friday 2017 as a chance to invest in routine upgrades.
Primer and Base Layers
Size-boosted primers and setting sprays appeared in bundles that effectively reduced the per-ounce cost for regular users.
Tool and Brush Packages
Brushes, sponges, and application tools were bundled with makeup items, streamlining kits and trimming extra shipping fees.
Smart Shopping Tips for Makeup Deals
- Compare unit prices across sizes to confirm true value on bulk offers.
- Stack coupons and loyalty rewards when free shipping thresholds are met.
- Check shade range availability before visiting stores in person.
- Verify return policies, especially for opened or sampled products.
- Set price alerts on third-party tools to track historical discounts.
FAQ
Reader questions
Which retailer offered the highest percentage discount on a single mascara or eyeliner item during Black Friday 2017?
Several stores posted up to 40–50% off select mascara and liner products, with Sephora and Ulta featuring prominent doorbusters that required in-store or early online pickup.
Were Black Friday 2017 makeup deals limited to holiday-themed shades only?
No, while holiday-inspired colors were highlighted, core neutrals, nudes, and everyday tones were also discounted, ensuring options for varied skin tones and preferences.
Did free shipping thresholds on Black Friday 2017 apply to gift-with-purchase promotions?
Yes, most major retailers allowed free shipping to stack with gift-with-purchase offers when orders cleared their respective thresholds, typically $45 to $50 depending on the store.
Could returns on discounted Black Friday 2017 makeup items be processed in-store only?
Many chains provided extended return windows and in-store options for opened makeup, but policies varied, so checking each retailer’s timeframe and receipt requirements was advised.